Social media is the fastest growing channel for marketers, and there is increasing pressure being placed on marketers to prove the effectiveness of their activity on these platforms.
Trouble is, marketers don't currently have the tools to do this. In fact, only a quarter of CMOs* feel they are able to quantitatively measure the impact of social media on their business.
But that's all about to change - and we're going to help you get in the driver's seat.
*CMO Survey, August 2018, cmosurvey.org
Zavy is an insights and analytics platform for organisations who want to grow their brand and ROI on social media. Zavy’s proprietary analysis tools and metrics are built on an understanding of what drives social media performance.
Zavy enables organisations to: