How well do you really understand the role of social media in driving sales?

Social media is the fastest growing channel for marketers, and there is increasing pressure being placed on marketers to prove the effectiveness of their activity on these platforms.

Trouble is, marketers don't currently have the tools to do this. In fact, only a quarter of CMOs* feel they are able to quantitatively measure the impact of social media on their business. 

But that's all about to change - and we're going to help you get in the driver's seat.

In this whitepaper you will learn:

  • The contribution that social media makes to sales performance
  • Key metrics that drive sales outcomes
  • The key implications of social that grow your business
  • The number one type of content that grows business
  • Social media insights & trends that are shaping the way we work


*CMO Survey, August 2018,


Get the whitepaper on Understanding the role of social media in driving sales


About this whitepaper

Drawing from extensive research and social media monitoring carried out in 2018 and 2019, Zavy has created this brand new whitepaper on "Understanding the role of social media in driving sales". Questions around how beneficial social media is in business are answered, the amount of social activity generated every minute is revealed, and many more intriguing facts about social media in the world of business.


About Zavy

Zavy is a New Zealand born social media analytics and social media listening platform for brands. It unlocks a holistic view of performance across social media and digital channels, helping brands understand where future growth lies. By 2020, marketers expect social media to be the most important channel where customers experience their marketing activity. We're here to meet these emerging needs of brands.